There's no denying it. Social media is on its way to becoming an integral part of businesses' and organizations' relationships with their customers. And the thing is, depending on the type of business or organization, these social tools can provide a variety of different enhancements to keep your customers happy. See following articles:
N.E. Patriots President Urges Social Media Use For Businesses
http://www.wbjournal.com/news44471.html
Harnessing Power of Social Media -- Program Teaches Businesses to Use Twitter to Keep Customers Informed
http://www.istockanalyst.com/article/viewiStockNews/articleid/3472241
Businesses Use Social Media To Enhance Customer Relationships, Build Brand
http://www.gaebler.com/News/Small-Business-Marketing/Businesses-use-social-media-to-enhance-customer-relationships,-build-brand-19341248.htm
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